In keeping with our philosophy of writing every other day we decided to skip a week… Wait that makes no sense - well true. But in our defense it was a week full of vacation time, powder skiing and a Holiday.
So the title Friedmans on my mind is reflective of the fact that [...]

So I started writing a comparison/death match between LED’s and CFL lamps and I realized it is a terrible comparison. The more I learn about lighting the more I understand that lighting fixtures are like women - they come in all shape and sizes and the best one depends on the correct application. [...]

I can’t stress how useful this place is. PGE that is.

Years after the blow up they had with the whole Erin Brockovich blow up, PGE has really taken energy under their wings. Who knows whether this is just another ploy or what, but I sit here today listening to a true genius, Ryan [...]

For those of you in San Francisco interested in learning about energy efficient buildings go to the PGE headquarters on 5th and Howard. It is really one of the best resources to learning about all items related to green building. They have great demonstrations on lighting, windows, HVACs and many more. It [...]

So I never like to give away trade secrets but it isn’t like this puppy should be locked away in some vault - it really isn’t all that secretive. And besides our proprietary information involves a much much more conclusive approach to sustainability (just kidding we use this calculator all the time!)

You wouldn’t believe [...]

This weekend I was driving in traffic on the Oakland toll Bridge reading Van Jones’s The Green Collar Economy and was blown away by his forward thinking and by my multi-tasking abilities. Although I was impressed with my ability not to crash I think it is more important that I share with you Van [...]